//Why the Verge-Pornhub partnership didn’t move the market, and why usability continues to stall adoption

Why the Verge-Pornhub partnership didn’t move the market, and why usability continues to stall adoption

I’ll let somebody else point out that very few people pay for porn to begin with. Very optimistically let’s say its 1:10 PH users. Within that group, there’s going to be small pool that own bitcoin, and much much fewer people have the technical ability to understand how to use exchanges and wallets.A raw crypto checkout option is not a product. One that is basically a credit card funnel through Probiller/Coinpayments is even less of a crypto checkout option (which is what they did). This is a glorified extra-long credit card checkout option in disguise, where you still have to create a username and tie it to an email address. No email, no checkout. Yeah.Think about it. Let’s say I’m your average college hornball and I want to get a PH subscription. Exit the Matrix and walk through the steps of a normal human being just trying to use this new bold Internet:Spend 3 days feverishly researching how to use a walletSign up for Coinbase where I likely can’t use a credit cardPay my bank a crazy fee to transfer money, if I even canWait literally days later to jerk off in the futureSign up for a Binance account or some other exchangeSetup 2FA after completing an intro course in computer scienceTrade my coins to VergeMove Verge to Pornhub through their cryptic checkout option . (Probiller which then sends you to CoinPayments)No redirect into your account. Apparently wait for an email to confirm the transaction (seriously?)Imagine trying to do all that from a smartphone. No way.Yeah, not going to happen.Consider this check-out flow instead:1) Let’s buy porn! Do you already own Verge (y/n)Y) Here’s our wallet address and a QR code, on standby to let you in (confirms it and you’re in, here’s your randomly generated user/pass pair, to recover it here’s a 12 word recovery phrase — zero bullshit!)N) First you’ll need a wallet, let’s install one. Mobile or Desktop? And the wallet uses an API to a fiat processor, instead of the madness they implemented.It’s not that hard, people.I said it before and I said it again: the user experience is the product. Verge-Pornhub have no product. What they built is a tiny pinhole to crawl through, and that means nothing for adoption.Adoption starts when using crypto requires no explanation.Had Verge focused on usability instead of this incredibly expensive stunt there would be more volume and more integrations without having to throw crowdfunded money at a site to add them. It’s not going last. There is no substitute or shortcut towards building a good user experience. You have to sit down with real people.Instead, we have this awkward moment where early Verge investors feel misled, if not embarrassed, to forcefully have their portfolios thrown into the porn business.

I'll let somebody else point out that very few people pay for porn to begin with. Very optimistically let's say its 1:10 PH users. Within that group, there's going to be small pool that own bitcoin, and much much fewer people have the technical ability to understand how to use exchanges and wallets.

A raw crypto checkout option is not a product. One that is basically a credit card funnel through Probiller/Coinpayments is even less of a crypto checkout option (which is what they did). This is a glorified extra-long credit card checkout option in disguise, where you still have to create a username and tie it to an email address. No email, no checkout. Yeah.

Think about it. Let's say I'm your average college hornball and I want to get a PH subscription. Exit the Matrix and walk through the steps of a normal human being just trying to use this new bold Internet:

  1. Spend 3 days feverishly researching how to use a wallet
  2. Sign up for Coinbase where I likely can't use a credit card
  3. Pay my bank a crazy fee to transfer money, if I even can
  4. Wait literally days later to jerk off in the future
  5. Sign up for a Binance account or some other exchange
  6. Setup 2FA after completing an intro course in computer science
  7. Trade my coins to Verge
  8. Move Verge to Pornhub through their cryptic checkout option . (Probiller which then sends you to CoinPayments)
  9. No redirect into your account. Apparently wait for an email to confirm the transaction (seriously?)

Imagine trying to do all that from a smartphone. No way.

Yeah, not going to happen.

Consider this check-out flow instead:

1) Let's buy porn! Do you already own Verge (y/n)

Y) Here's our wallet address and a QR code, on standby to let you in (confirms it and you're in, here's your randomly generated user/pass pair, to recover it here's a 12 word recovery phrase — zero bullshit!)

N) First you'll need a wallet, let's install one. Mobile or Desktop? And the wallet uses an API to a fiat processor, instead of the madness they implemented.

It's not that hard, people.

I said it before and I said it again: the user experience is the product. Verge-Pornhub have no product. What they built is a tiny pinhole to crawl through, and that means nothing for adoption.

Adoption starts when using crypto requires no explanation.

Had Verge focused on usability instead of this incredibly expensive stunt there would be more volume and more integrations without having to throw crowdfunded money at a site to add them. It's not going last. There is no substitute or shortcut towards building a good user experience. You have to sit down with real people.

Instead, we have this awkward moment where early Verge investors feel misled, if not embarrassed, to forcefully have their portfolios thrown into the porn business.